NEED TO FIX YOUR MARKETING?

Here’s why you should start with a Marketing Strategy Session.

Most people believe, “If my website just looked prettier, my business would grow”. So they pay a designer lots of money to make something pretty, but they never see results.

They don’t see results because they don’t have a design problem - they have a message problem.

Their website is cluttered and the message is confusing people. And as you probably know, when you confuse - you’ll lose.

Once you’ve realized your marketing is confusing people, there are many questions that follow:

• How do I pick a company-wide message that doesn’t just sound good but will increase revenue?

• Is it possible to have a clear message even though what I do is complex?

• How do I explain in conversations what we do in a way that would make sense to anyone and get people to ask for my business card?

• What should the top of my website say to hook people?

• What should I do next and in what order?

These are important questions.

Left unanswered, it costs businesses tens of thousands in sales every year. And since overhauling your marketing is a big investment for you in terms of money and time, you need to make sure you're building something that works.

That’s why a Marketing Strategy Session is where you should begin.

It saves you from wasting time and money on marketing projects that don’t grow your business.

Session Breakdown

Part 1
Clarify your message

To stand out from your competitors, you need a clear message. I’ll help you use the Storybrand 7-Part Framework to do the following:

• Define the desire your customers have as it relates to your product or service

• Identify the problems that you help your customers resolve

• Give your customers a simple plan they can follow

• Create a clear call to action that leads your customers to a sale

• Determine what success looks like for your customers

• Describe what failure you help your customers avoid

• Identify an aspirational identity for your customers

With these questions answered, you’ll have a clear message and the foundation we need to do Part 2 & 3 of your session.

Part 2
Write your “Elevator Pitch”

The elevator pitch is a distilled version of your company’s message and is composed of 3 parts.  It’s the most compelling way to answer the question, “What do you do?”

Creating an elevator pitch and repeating it over and over is a great way to spread the word about what you do, get your staff on the same page, and get people to ask for your business card.  

How you can use your elevator pitch:

• Confidently explain what you do at networking events

• Put it on your business card

• Make it your email signature

• Put it on your website’s homepage

• Use it for your profile descriptions on social media

PART 3
Write what the top of your website should say

You only get a few seconds when someone lands on your website to convince them to stay.

We’ll work together to write out on a whiteboard the words that should be on the top of your website so you can quickly pass “The Grunt Test”, and answer these three questions:

• What do you do?

• How is it going to make my life as your customer better?

• What should I do to get it?

After the session, we will create a mockup design of what your new site could look like and include it in your final report.

PART 4
CREATE A MARKETING PLAN

At the end of our session you will have a complete and clear brand message. We will then develop a plan for you to implement this into the unique situation of your business - some people need full website redesigns, while others just need copy swapped on their existing site.

We’ll discuss whether hiring us to do the work would make financial sense and make you more money.

8:30am – 9:00am
We drink coffee together and Hunter gives a keynote on StoryBrand so everyone is on the same page.

9:00am – 12:00pm
Clarify your company's message, write your elevator pitch, begin writing the top of your homepage.

12:00pm – 1:00pm
We take your team to lunch and give our brains a break.

1:00pm – 2:30pm
Finish writing the top of your homepage and create an effective marketing plan.